I am a professional communicator. I study people and their behaviours. I, in turn, help businesses better understand their customers and target audience(s).
I am heavily experienced in the following:
• Career & Business Coaching and Consultation
• Corporate Branding
• Sales Collateral Development
• Website Management & Graphic Design
• E Com Website Development
• Standard Website Development
• Internal Communication Strategies
• Business Plans & Strategies
• Social Media Strategies
• Sales and Marketing Strategies
• Direct Emotional Response Marketing
• Small business marketing
• Online marketing and communications
• Public Relations
• Copywriting and business writing
My Experiential Skill Set:
• 24 Years of developing personal & business online & offline branding, including website development, business-driven graphics, and B2B & B2C sales collateral.
• 24 Years of B2B & B2C copywriting
• 23 Years of working with SEO and SEM strategies
• 22 Years of SMB and SME branding development
• 16 Years of direct and emotional response marketing
• 15 Years of implementing conversion optimization techniques
• 15 Years of social media marketing & best practices consultation
EXPERIENCE
(This is an abridged list)
Dickinson Enterprises, Inc. (USA)
Marketing & General Business Consulting
Principal Consultant, Lead Developer
January 1999 – November 2008
Business Marketing - Get Seen. Get Heard. Get Results.
Content Engagement Engineer | Direct & Emotional Response Copywriter | Marketing Developer
Principal Consultant and DeveloperJune 1999 – Present
Momentum Management Group BoD
Business Consulting Firm
Marketing Advisor and Board Member
May 2010 – July 2015
Momentum Conferencing
Audio, Web and Video Group Collaboration Services
Marketing and Online Services Director
Nov 2008 – May 2017
MY MARKETING METHODOLOGY MOTTO
"People do not buy what you do, they buy why you do it." ~ Simon Sinek
SKILLS
Online Marketing
Marketing Plans & Strategies
Email Marketing
Social Media Marketing
Business Lead Development
Conversion & Engagement Marketing
Copywriting & Blogging
Web Conferencing & Teleconferencing Management
Operational & Business Communication Management
Interactive Online Communication
EDUCATION
Bellevue University
Online Program | Bellevue, WA
Master of Arts - MA Business and Professional Communication
Sep 2001 - Jun 2003Azusa Pacific University
Azusa, CA
Bachelor of Arts (BA)
Business Administration and Management, Emphasis in Marketing and Communications 1990 - 1994Linn-Benton Community College
Albany, OR
Entertainment Business Studies 1983 - 1984
Crescent Valley High School
Corvallis, OR
General Education 1979 - 1983
REFERENCES
Dan Neuman
Music Director - Shodown Music
Truly one of the best all around marketing minds I have had the pleasure to work with.
Christine Till
The LinkedIn Marketing Mentress helping professionals build the relationships they need for business.
I had an amazing opportunity to work with William on my Facebook page. I was impressed with his knowledge and speed with which he implemented the changes to my Facebook page. William has been doing internet marketing for quite a few years now, and knows how to navigate the internet to help businesses market themselves with a program that is targeted to fit their specific market. I recommend that when you are looking for a social media marketing guru, check out William S. Dickinson.
Stephen Scott
CEO at Inner City Signs Ltd.
I had the pleasure of working with William Dickinson on a charitable venture that we both supported. I was impressed by both his good character and his professional expertise. I watched him help turn a good idea into a phenomena with legs. With his leadership a small group of well intentioned people were able to set, achieve, and even exceed their goals. He is a talented individual with an impressive knowledge of the innovative tools that are now available to promote and sell products and ideas.
Karen Goodfellow
Facilitator of Meetings that Mobilize
Will is FULL of ideas, suggestions, helpful hints and support based on his own experience in marketing and social media. He is clear, to the point, comfortable and tailored what he knew to my business (versus being off the shelf). He is generous with his time and I launched into my new social media direction with a lot more confidence and inspiration.
Jacob Villeneuve
Customer Service Representative, Marketing Enthusiast, People Person
Will has an amazing way of thinking logically while thinking outside the box. He leaves nothing to guess and is always around the bend. I would recommend working with Will on any opportunity possible.
Shannon Dickinson
Social Work Case Manager
Will looks at most things through a marketing lens. Will is always trying to market something he's passionate about; better, and more effectively. He's very detail-oriented, and focused on getting the message across, to better serve the client. I would recommend Will to any business person who is forward thinking and understands that marketing is a sales plan with depth and layers; who needs marketing for their business; and, who has a long term goal of success in mind! Will is very dependable and passionate about what he does.
Norm Kilarski A.Sc.T.
VP Courtenay-Alberni Federal Conservative Association
Will is a knowledgeable website designer and is on top of the latest things happening in the website design business. He is a good listener when trying to interrupt what the client wants and what he really needs. He is a team player and I enjoy working with him.
Joel Harrison
Manager at Cellairis
Will was a pleasure to work with. His creativity and ability to see the big picture was refreshing and a definite asset to the Sales Team. His drive to succeed is endless and nothing tends to get in his way once his mind is set. I would certainly recommend Will and I wish him well in the future.
Lara Ramsay
Commodities Consultant Commodities Group Unlimited
It is with great pleasure that I write this recommendation for Mr. William Dickinson
Over the course of this year that William has been with Momentum Conferencing; I’ve had ample opportunity to assess and appreciate his intellectual abilities. He always has intelligent, thought-provoking comments and presented them in clear, precise form. William is creative, observant and always analytically sound; he is supportive and contributes greatly to our sales team growth and discussions, in so far as they provoked further reflection upon topics that needed to be emphasized. As a colleague, William is a pleasure to work with and he establishes rapport easily with fellow workers and succeeds in creating enthusiasm among all who work alongside him.CONTACT ME!
LET'S CHAT
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